When I was a kid my friend and I helped his Dad bead his Peterbuilt tires kinda like that. Same principle but when we did it the tire was laying on the ground and of course being 11 and 12 year olds he wouldnt let us light it.
I remeber the tire once jumped about 3 feet in the air. It never went as smotthly as the video but back then we used either! BOOM